wittyfelicity asked: I was wondering, how does it work when someone sends a tweet to a character? Like, who decides what tweet to ignore and what tweet to reply to, and what to write? I've always wanted to know how it worked. :)

It’s works the same as all the other transmedia stuff, which means there’s no hard and fast rules.  We take everything as it comes and do whatever makes the most sense story-wise.  

(It’s so fun when we have a point we want to get across, and a fan has already tweeted the perfect set-up to that point.  It feels like magic.)

  1. nonmodernist posted this
HW